Rocket fuel.

We help founders scale their business through “just in time” fundraising and startup expertise.

Our team.

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Scott Kveton

Scott is a serial entrepreneur. He was co-founder and CEO of Airship, Odava, Bacn.com, and has raised $50M in venture capital. He’s active open source/standards groups over the past 15 years. Beyond technology, Scott is an avid gardener, from-scratch pizza maker and of course, bacon lover.

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Alyssa Meritt

Alyssa helps organizations overcome some of their toughest strategy and digital operations problems. Her 20-year career includes creating and leading global SaaS professional services organizations, as well as agency and client-side marketing strategy roles. She was an early employee at StudentUniverse.com and Language Corps, and held leadership roles at Airship, Contentful and Lytics.

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Steven Osborn

Steven is an experienced hardware and software technologist having co-founded Airship, Smart Mocha, Odava and Ronoth. He is adept and sizing up technical challenges and providing oversight on new projects as well as retrofitting existing ones. Steven also enjoys time with his two children as well as working on his 67’ Pontiac Firebird.

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Drawing from a talented group of 15+ CxOs from across a range of industries and expertise, Fractionalist is able to bring to bear the best of the best to help you with your startup.

 

FAQ

 

Why hire Fractionalist?

Fractionalist exists to help early-stage startup founders save time and reduce risk. Our veteran team of CxOs have seen just about everything when it comes to starting a company from scratch.

Fractionalist provides experienced startup leadership, for just what you need right now. Our business is built around the success of yours. We can help identify opportunities and inefficiencies, put the right systems, levers, processes and measures in place, support your fundraising efforts, and build a sales and marketing engine that drives repeatable results.

We work alongside your team, identifying ways to accelerate the achievement of your goals. An outsourced or fractional leader does the same kinds of tasks that a full-time CxO would do, but on a part-time, program or project specific basis. We've built companies before, worn a lot of hats, and made a lot of mistakes- some that we could have avoided. Like a full-time leader, we take accountability for meeting performance targets.

Who do you work with? Who don’t you work with?

We work with early stage founders who have built an MVP and are generating at least $10k/ a month in recurring revenue or have raised $100k in funding. We like to see companies that have been able to prove out the initial vision by selling to customers and/or by raising a pre-seed round, even if it’s just friends-and-family.

What kind of work do you do?

Fractionalist has a consortium of over a dozen specialists in finance, technology, visual design, sales, and global operations which expands our expertise. Call us when:

  • You want the objective feedback of someone who has “been there” before,

  • Your team and partners are strong, but you see a knowledge gap in a key discipline,

  • You need capital, but aren’t sure where to start or could use help in broadening your options,

  • You are an international company in the EU or Commonwealth and looking to expand into the US market.

What does a typical engagement look like?

We support founders through monthly and quarterly retainers, or scoped, results-oriented project work.
Retained work includes activities such weekly Founder 1:1s, investor matching and introductions, and general operational issues facing early-stage companies.
Recent projects included pitch deck development and rehearsal, quarterly content strategy and planning, product market fit assessment and sales/marketing GTM for companies with product-market fit.
We accept cash or cash + equity as payment.

How do we get started?

We would love to learn more about your company, evaluate how we can help you succeed, and discuss a potential collaboration. Please fill in the contact us form and we’ll set up a call. There’s no obligation or cost to you for this discussion.

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"When the chips are down, Alyssa and Scott deliver. Building a startup is ridiculously hard and having the team at Fractionalist help us with telling our story we were able to raise our pre-seed, and now seed round, much faster than without them."

-Matt Restivo, mBark Founder & CEO

Get started with Fractionalist today.